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	<title>Comments on: How to Start a Social Networking Website Part 4:  The Value Proposition</title>
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	<link>http://howtostartasocialnetwork.com/2008/05/11/how-to-start-a-social-networking-website-part-4-the-value-proposition/</link>
	<description>Business models, revenues, engagement</description>
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		<title>By: Tom</title>
		<link>http://howtostartasocialnetwork.com/2008/05/11/how-to-start-a-social-networking-website-part-4-the-value-proposition/comment-page-1/#comment-58</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Tue, 13 May 2008 01:40:20 +0000</pubDate>
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		<description>There&#039;s way too much going on this page. I focused right in on the &quot;What can I do here&quot; stuff. Got annoyed when I could not find the search feature you mentioned.

Then dropped down to the groups to see if I had anything in common with the companies already enrolled. It&#039;s a stretch, but at least there is a condo site and so I enrolled because of that and the fact that I know you.

You need or someone needs to crank start the forum discussion.

Going back to the front page. I would have preferred a lot of white space and a few very simple words that would help ground me in. The best example is what I found on the Fast Company website at www.fastcompany.com.

Then I needed to see some &quot;real content&quot; that showed me some benefits. For example, I under marketing or another topic. Is there something here that I can use and will benefit me.

Don&#039;t be disappointed though. I found this exercise extremely valuable. I stayed on the site about 5 minutes, but in reality, most visitors would have clicked off in less than 20 seconds like they do on my site if they don&#039;t get what they can do here or what can benefit them.

Small Biz people will probably put up pages but unless there is a person to person event to bring them together, I am not so sure how far it will go. Maybe it is too early to tell.</description>
		<content:encoded><![CDATA[<p>There&#8217;s way too much going on this page. I focused right in on the &#8220;What can I do here&#8221; stuff. Got annoyed when I could not find the search feature you mentioned.</p>
<p>Then dropped down to the groups to see if I had anything in common with the companies already enrolled. It&#8217;s a stretch, but at least there is a condo site and so I enrolled because of that and the fact that I know you.</p>
<p>You need or someone needs to crank start the forum discussion.</p>
<p>Going back to the front page. I would have preferred a lot of white space and a few very simple words that would help ground me in. The best example is what I found on the Fast Company website at <a href="http://www.fastcompany.com" rel="nofollow">http://www.fastcompany.com</a>.</p>
<p>Then I needed to see some &#8220;real content&#8221; that showed me some benefits. For example, I under marketing or another topic. Is there something here that I can use and will benefit me.</p>
<p>Don&#8217;t be disappointed though. I found this exercise extremely valuable. I stayed on the site about 5 minutes, but in reality, most visitors would have clicked off in less than 20 seconds like they do on my site if they don&#8217;t get what they can do here or what can benefit them.</p>
<p>Small Biz people will probably put up pages but unless there is a person to person event to bring them together, I am not so sure how far it will go. Maybe it is too early to tell.</p>
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