A post by Mark ‘Rizzn’ Hopkins on the Economics of New Media: Pay to Play or Free? has just alerted me to a conversation on alternatives to the prevalent advertising model. His post summarizes the back and forth on various blogs, and offers his contribution:
“The best way to make money as a content producer is to do direct sales….Overall, though, bloggers, podcasters, video producers and distributors should look at what other assets that they have which contain value aside from the content and the attention.”
Hopkins notes that selling the expertise your online presence showcases and the “freemium” model, “where basics are free, and consulting and additional services cost money” are two viable alternatives.
He ends his post with a challenge: “…most of us aren’t thinking far enough outside the box to create the income and profit strategies available to us on the FREE business model.”
Your ideas on revenue models for social networking? I’d love to hear from you in a comment.
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Awesome series of posts. Very good info here!
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