How To Start A Social Networking Website Part 11: Community Building’s 3 R’s

by Peg Corwin

Beth Kanter

What’s the secret of building online communities? At the Making Media Connections Conference today, expert Beth Kanter says there are three R’s:

1. Relationship-building.

This means making person-to-person connections, she stresses, not just sending broadcasts or press releases.

2. Rewards.

Acknowledge member contributions with rewards and build in more, Beth encourages.

3. Reciprocity.

Don’t just take, but give back to create “social capital.”

What do you think of these three elements?  Do these build community in your social network?  Please leave me a comment.

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