Comments on: Can You Wait for Ad Revenues from Your Niche Social Network?

By: Jonathan Hull

Jonathan Hull — Tue, 29 Jul 2008 01:38:33 +0000

I hope “long-term” is not too long-term, but I do think that niche sites are better positioned than broad social networks because they offer more targeted demographics. And the content is typically more appealing to advertisers than the unpredictable and often inappropriate material on sites like MySpace.

By: tgrbb

tgrbb — Mon, 23 Jun 2008 10:07:51 +0000

Interesting information. Great post!

By: Craig Templeton

Craig Templeton — Wed, 18 Jun 2008 22:53:48 +0000

I think the problem for niche social networks is getting enough exposure and regular users to make monetization easier. I have adsense and affiliate links that bring in revenue. My site doesn’t rank high on Google and PPC becomes expensive. So far my best sources of traffic have been Stumbleupon and Findasocialnetwork.com

By: Peg Corwin

Peg Corwin — Tue, 17 Jun 2008 19:23:06 +0000

Thanks, Richard. I agree branded merchandise is a good additional revenue stream.

By: Richard E

Richard E — Tue, 17 Jun 2008 18:59:24 +0000

I think that ads can make a site profitable provided the startup costs are minimal and upkeep,staff, etc. are not prohibitively expensive. That being said, the ad model is crowded and uncertain, and the niche site might think of branching out into branded merchandise.