LinkedIn, a social networking website for business, has a new round of financing, according to Brad Stone in an article in last week’s New York Times. In the discussion, I found hints about the revenue model of this niche site:
LinkedIn’s revenue sources are reported to be:
- Ad sales, about 1/4 of revenues
- Premium subscriptions from individuals who want higher levels of service
- Recruitment tools for companies
Shortly LinkedIn will add more corporate services. The article reports new features like company groups and a company calendar: “The idea is to let firms exploit their employees social connections, institutional memories and special skills…”
In case you are not familiar with the site, I’m a member, and the above is the top part of my LinkedIn profile.
What’s your experience with revenue models on your social networking site? With LinkedIn? Please leave a comment.
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I am also looking for revenue models for professional social networking websites, but they are avoiding to lay out their business models obviously which can be understand by uncompetent ppls. I am going to try out write a business plan for my study at university. However as i said there is really less information about this industry.
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