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	<title>Comments on: What I Learned about Customer Engagement and Loyalty at Alterian&#8217;s Engaging Times Summit</title>
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	<link>http://howtostartasocialnetwork.com/2009/08/31/what-i-learned-about-customer-engagement-and-loyalty-at-alterians-engaging-times-summit/</link>
	<description>How to start a social network, including social network business models, financing, marketing, management, member engagement and software.</description>
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		<title>By: Mary Conley Eggert</title>
		<link>http://howtostartasocialnetwork.com/2009/08/31/what-i-learned-about-customer-engagement-and-loyalty-at-alterians-engaging-times-summit/comment-page-1/#comment-1649</link>
		<dc:creator>Mary Conley Eggert</dc:creator>
		<pubDate>Fri, 26 Feb 2010 07:47:04 +0000</pubDate>
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		<description>Wow, Peg!... I missed a great Summit.  Just stumbled across this recap now, and I want to thank you for distilling.  I have no doubt that your Rx will benefit SCORE and many more.   

Your humility impresses me, as I know that SCORE also has a lot of expertise in this area.  For those who are familiar with SCORE&#039;s approach to engaging and celebrating volunteers, it will come as no surprise that SCORE&#039;s Women&#039;s Success Blog was named one of the top blogs, see:  http://womensblog.score.org/   

SCORE&#039;s national marketing director Christine Banning (@cbanningma) was kind enough to share some of the strategies that led to the blog&#039;s success at a recent gathering of tech marketers in Virginia.  I thought her tips were brilliant, and worth reiterating (as best I recall them):
- Take care in naming of your blog... (who wouldn&#039;t want to be part of the &quot;women&#039;s success&quot; blog?)
- Think in terms of your audience&#039;s interest when determining topic areas
- Invite experts to serve as &quot;columnists,&quot; and immediately acknowledge contributions and comments
- Think in advance about the content required to keep the blog fresh, and stockpile at least 3 months&#039; worth, so you don&#039;t get derailed before you gain momentum.
- Include links to your blog in your Web site, emails, business cards, etc.
- Tweet about new posts.  

Thanks for demonstrating the power of inclusion and collaboration in developing and maintaining online communities.  You&#039;ve given us a great model to follow for developing sustainable online communities.

Those who want to stay apprised of SCORE developments can follow SCORE on Twitter: @scorementor</description>
		<content:encoded><![CDATA[<p>Wow, Peg!&#8230; I missed a great Summit.  Just stumbled across this recap now, and I want to thank you for distilling.  I have no doubt that your Rx will benefit SCORE and many more.   </p>
<p>Your humility impresses me, as I know that SCORE also has a lot of expertise in this area.  For those who are familiar with SCORE&#8217;s approach to engaging and celebrating volunteers, it will come as no surprise that SCORE&#8217;s Women&#8217;s Success Blog was named one of the top blogs, see:  <a href="http://womensblog.score.org/" rel="nofollow">http://womensblog.score.org/</a>   </p>
<p>SCORE&#8217;s national marketing director Christine Banning (@cbanningma) was kind enough to share some of the strategies that led to the blog&#8217;s success at a recent gathering of tech marketers in Virginia.  I thought her tips were brilliant, and worth reiterating (as best I recall them):<br />
- Take care in naming of your blog&#8230; (who wouldn&#8217;t want to be part of the &#8220;women&#8217;s success&#8221; blog?)<br />
- Think in terms of your audience&#8217;s interest when determining topic areas<br />
- Invite experts to serve as &#8220;columnists,&#8221; and immediately acknowledge contributions and comments<br />
- Think in advance about the content required to keep the blog fresh, and stockpile at least 3 months&#8217; worth, so you don&#8217;t get derailed before you gain momentum.<br />
- Include links to your blog in your Web site, emails, business cards, etc.<br />
- Tweet about new posts.  </p>
<p>Thanks for demonstrating the power of inclusion and collaboration in developing and maintaining online communities.  You&#8217;ve given us a great model to follow for developing sustainable online communities.</p>
<p>Those who want to stay apprised of SCORE developments can follow SCORE on Twitter: @scorementor</p>
]]></content:encoded>
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		<title>By: Engagement Case Study: Liz&#8217;s SOB — Web 2.0 Marketing For Small Business</title>
		<link>http://howtostartasocialnetwork.com/2009/08/31/what-i-learned-about-customer-engagement-and-loyalty-at-alterians-engaging-times-summit/comment-page-1/#comment-604</link>
		<dc:creator>Engagement Case Study: Liz&#8217;s SOB — Web 2.0 Marketing For Small Business</dc:creator>
		<pubDate>Tue, 08 Sep 2009 15:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://howtostartasocialnetwork.com/?p=5566#comment-604</guid>
		<description>[...] What I Learned about Customer Engagement and Loyalty at Alterian&#8217;s Engaging Times Summit [...]</description>
		<content:encoded><![CDATA[<p>[...] What I Learned about Customer Engagement and Loyalty at Alterian&#8217;s Engaging Times Summit [...]</p>
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		<title>By: Social Media Monitoring Tool to Listen to Customers and Measure Engagement — Web 2.0 Marketing For Small Business</title>
		<link>http://howtostartasocialnetwork.com/2009/08/31/what-i-learned-about-customer-engagement-and-loyalty-at-alterians-engaging-times-summit/comment-page-1/#comment-588</link>
		<dc:creator>Social Media Monitoring Tool to Listen to Customers and Measure Engagement — Web 2.0 Marketing For Small Business</dc:creator>
		<pubDate>Wed, 02 Sep 2009 12:10:33 +0000</pubDate>
		<guid isPermaLink="false">http://howtostartasocialnetwork.com/?p=5566#comment-588</guid>
		<description>[...] What I Learned about Engagement and Customer Loyalty at Alterian&#8217;s Engaging Times Summit [...]</description>
		<content:encoded><![CDATA[<p>[...] What I Learned about Engagement and Customer Loyalty at Alterian&#8217;s Engaging Times Summit [...]</p>
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		<title>By: Connie Bensen</title>
		<link>http://howtostartasocialnetwork.com/2009/08/31/what-i-learned-about-customer-engagement-and-loyalty-at-alterians-engaging-times-summit/comment-page-1/#comment-586</link>
		<dc:creator>Connie Bensen</dc:creator>
		<pubDate>Tue, 01 Sep 2009 16:46:46 +0000</pubDate>
		<guid isPermaLink="false">http://howtostartasocialnetwork.com/?p=5566#comment-586</guid>
		<description>Hi Peg,
I appreciated the opportunity to spend time with you in Chicago!
Thanks for joining us at the Summit.
It was definitely interesting to hear how various organizations are approaching the new challenges that marketers face. You&#039;ve captured many of them here. 
I look forward to connecting with you on future trips to the office!
Connie
Community Strategist
Techrigy/Alterian
@cbensen</description>
		<content:encoded><![CDATA[<p>Hi Peg,<br />
I appreciated the opportunity to spend time with you in Chicago!<br />
Thanks for joining us at the Summit.<br />
It was definitely interesting to hear how various organizations are approaching the new challenges that marketers face. You&#8217;ve captured many of them here.<br />
I look forward to connecting with you on future trips to the office!<br />
Connie<br />
Community Strategist<br />
Techrigy/Alterian<br />
@cbensen</p>
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