What should your online community strategy be? What are the elements on an online community strategy?
Bill Johnson of OnlineCommunity Report has begun an excellent “Back to Basics” Series, with Developing an Online Community Strategy as a first post. He plans to cover
1. Goal Definition
2. Member Needs Research
3. Social Media Ecosystem Research
4. Designing an Online Presence Architecture
5. Engagement Planning
6. Community Platform Selection
7. Management & Moderation
8. Metrics & Reporting
9. Policy Creation & Roll-out
10. Governance
11. Superusers / Elites
I’m already subscribed to his RSS feed, and I suggest you do too. He’s also looking for feedback on these topics, so you might also want to swing by http://www.onlinecommunityreport.com and leave him a comment.
