Meaningful social interaction in niche social networks make they attractive to users and businesses, according to the Mashable blogger Tom Cortese.
This possibility for engagement draws users and makes them a potentially viable business for entrepreneurs. Trying to create a social network to compete with Facebook, Google+ or Twitter was probably a pipe dream, anyway.
Meaningful Interaction in Niche Social Networks
In Why Niche Social Networks Encourage More Meaningful Interaction, Cortese writes:
“Focused social networks…provide contextual clues and specific features to inspire a custom type of sharing. LinkedIn is a social network with a very specific purpose. Logging into LinkedIn is like walking into a job fair or a networking event. You put your game face on, and only share information relevant to your career aspirations or recruiting needs. And you only connect with other professionals. It’s the ultimate “Circle.” As a result, it encourages a specific type of sharing and a specific type of connection.”
The post also mentions the niche social network for endurance athletes, saying:
“Athlinks.com is a social network for endurance athletes. As a runner, Athlinks is my “running buddies” circle. This social network automatically imports results from running races, triathlons and the like, and makes it easy to share information about my latest running shoe purchase, or the absurdly long race for which I plan to train. It even generates a list of my local “rivals.”
Role for Activity-Specific Social Networks?
The spoof video in our post last week questioned the need for additional social networks. However, Cortese suggests that niche networks may be more useful to achieve particular goals that broader-based networks.
In niche social networks, users are not trying to get all of our family and friends to join. Rather members network with people who share their interests and passions.
This is an important distinction for those launching or refocusing their social networks.
Check out our master page of posts on all aspects of niche social networks — pros and cons, interesting niches, business models, valuation, financing, and lists. And learn more about engagement in social networks.