What are online communities and for what goals can they be used? An in-depth introduction to online and social communities.
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Community Classification Excerpt
- “Scale: from your personal communities and communities of blog readers to larger online customer communities, member groups and branded communities.
- Scope: from exchanging thoughts and ideas, answering questions and answers to customer support and service, customer retention, etc.
- Settings: from members-only and private to public and visible.
- Maturity: from early-stage community features such as networking and content sharing to mature community features such as collaboration and co-creation.
- Value proposition: from a proposition based on relevant content or simple networking to high-value member benefits.
- Members: from specific profiles and people interested in a similar topic to loyal customers or journalists.
- Tools: from cheap private network community platforms such as Ning and free ones such as LinkedIn to business-oriented corporate community solutions and tailor-made communities.”
Valuable alternative methods of classifying such niche networks.
More on Online Communities
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