A post by Mark ‘Rizzn’ Hopkins on the “Economics of New Media: Pay to Play or Free?” has just alerted me to a conversation on alternatives to the prevalent advertising model.
Alternatives to the Ad Model?
His post summarizes the back and forth on various blogs, and offers his contribution:
“The best way to make money as a content producer is to do direct sales….Overall, though, bloggers, podcasters, video producers and distributors should look at what other assets that they have which contain value aside from the content and the attention.”
Hopkins notes that selling the expertise your online presence showcases and the “freemium” model, “where basics are free, and consulting and additional services cost money” are two viable alternatives.
He ends his post with a challenge: “…most of us aren’t thinking far enough outside the box to create the income and profit strategies available to us on the FREE business model.”
Your ideas on revenue models for social networking? I’d love to hear from you in a comment.
See all 18 Posts in This Series, and More on Business Models
How to Create a Social Networking Website Series has 18 posts on various aspects of this topic.
See also this page of related posts on social network business models.