Ad Model

Business Models of Internet Companies – How 5 of Them Make Money

November 26, 2012

  Fran Berkman wrote an interesting post on Mashable on the business models of internet companies entitled How Your Favorite Internet Companies Make Money.  47 different websites are covered. Here’s a sample of some social networking websites, including Linkedin, Facebook, Twitter, YouTube and Tumblr. Results were  conceptualized by SEER Interactive and designed by O3 World. Note that of these 5 [...]

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Network Effect : Sites Like Groupon and Facebook Disappoint Investors – NYTimes.com

August 18, 2012

The network effect powers dramatic growth in social websites, but the effect works in reverse too. When the popularity of these sites decline, traffic plunges. “ The network effect is a double-edged sword, Ken Sena, a consumer Internet analyst at Evercore, told me this week. ‘The network effect allowed these companies to grow so fast, but [...]

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Niche Social Network Advertisers Drawn to Desirable Income Profile

January 2, 2012

 Niche social network advertisers are hard to land.  Here’s one niche site that has signed partnerships and sponsorships with brands like Wells Fargo, Fiat, David Yurman, Saks Fifth Avenue and General Motors.  It’s targeted to the professional gay and lesbian niche. Dot429.Com A competitor to Linkedin, the niche social network dot429.com describes itself as: “a professional network [...]

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