Virtual Currency and Goods

Virtual Goods in Social Networks: Examples of Facebook, Twitter and More

December 28, 2009

What are examples of the use of virtual goods and virtual currencies is social networking websites? This is the fourth in a four-part series on the topic.  Earlier posts covered definitions of virtual currency and virtual goods and their expected revenues;  purchase motivation; and business models. Virtual Gifts and Facebook Credits on Facebook Facebook Uses [...]

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Virtual Goods in Social Networks — Alternative Business Models

December 21, 2009

What is the business model for use of virtual currency and virtual goods in social networks? This is the third in a four-part series on virtual currency and virtual goods.  The first covers definitions and potential revenues from virtual goods.  The second, purchase motivation.  The final post features examples of the use of virtual currency and virtual goods [...]

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Virtual Goods in Social Networks — How Motivation to Purchase Works

December 14, 2009

Why do users spend virtual currency or real cash to buy virtual goods in social networks? Yesterday, my niece Jennifer offered me a “banana tree” in the online game Farmville, played on Facebook.  This tree is a virtual good.  She also asked me to give her a virtual gift in return.  Now why would I [...]

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