Social Network Business Plans

Social Network Business Plans: What Makes Them Different?

November 16, 2009

How do social network business plans differ from an ordinary startup business plan? After working with clients who had drafted business plans for social networking websites, I realized that it made sense to look at unique features of these businesses. The following is a discussion with fellow SCORE counselors Robbin Block and Charlene Gervais, who [...]

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How to Start A Social Networking Website Part 18: A Two-Pronged Marketing Plan

September 1, 2008

I am convinced that the really hard part, the critical part, of a success niche social network is a two-pronged marketing. Entrepreneurs come to me having spent thousands of dollars with developers and numerous hours designing their network.  When I ask about marketing, they wave their hands and say “viral marketing,” or “I’ll worry about that [...]

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