November 16, 2009
How do social network business plans differ from an ordinary startup business plan? After working with clients who had drafted business plans for social networking websites, I realized that it made sense to look at unique features of these businesses. The following is a discussion with fellow SCORE counselors Robbin Block and Charlene Gervais, who [...]
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September 1, 2008
I am convinced that the really hard part, the critical part, of a success niche social network is a two-pronged marketing. Entrepreneurs come to me having spent thousands of dollars with developers and numerous hours designing their network. When I ask about marketing, they wave their hands and say “viral marketing,” or “I’ll worry about that [...]
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