Social Network Marketing

Moms on Social Networks: eMarketer Data

October 22, 2011

“These estimates mean that as of 2011, moms will make up 17.9% of all US social network users and 17.4% of Facebook users. But the high rates of penetration reached in this group mean growth will be relatively slow, and moms will actually lose share on the sites over time.” via Moms Continue Flocking to [...]

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Website Communications: Creating Good Notifications and Website Emails from Your Social Networking Website

October 23, 2009

What are guidelines for creating notifications and communications from my social networking website? That’s the question my client Erica posed to me last week. We sat down and created these guidelines for her.  Perhaps they’ll also help you as you design your social networking website and plan its operations. NOTIFICATIONS List all notifications set up [...]

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Surprise! Stats Show Social Network Users DO Talk About Companies and Brands — Social Network Marketing IS Possible

September 15, 2009

While most of us use social networks to maintain and expand friendships, it turns out that we are increasingly involved with brand promotion and criticism.  So says Anderson Analytics, with the above stats, presented in the graphic of e-Marketer. Let me see.  Do I believe this? Became a Fan or Follower Yes, I’ve become a [...]

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