Social Network Marketing

Connie Bensen on Advocates, Influencers and Evangelists

September 7, 2009

Who are the “evangelists” for your community or site — the advocates and the influencers?   And how can you empower them to further your community goals,  get them revved up?  Community Strategist Connie Bensen did a series on just this.  Here are highlights and links. Who are these Evangelists, Advocates, Influencers? According to Connie, they [...]

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What I Learned about Customer Engagement and Loyalty at Alterian’s Engaging Times Summit

August 31, 2009

I attended the Engaging Times Summit hosted by Alterian last week to soak in what the pros, the big vendors and major brands, are saying about customer engagement. Here are 10 things I learned about engagement and customer loyalty.  And what this may mean for my small nonprofit, SCORE Chicago. Customer Engagement Themes 1.  Leading [...]

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5 Websites About Managing Online Communities and Social Networking Websites

August 4, 2009

Many fledgling online community owners and managers are asking “How do I engage members and encourage user participation in my community?”   “What is the role of the community manager?”   “How do I manage inappropriate behavior in my community?”  And always, “How do I get more members?” To respond, I’ve rounded up 5 good sites and [...]

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