September 7, 2009
Who are the “evangelists” for your community or site — the advocates and the influencers? And how can you empower them to further your community goals, get them revved up? Community Strategist Connie Bensen did a series on just this. Here are highlights and links. Who are these Evangelists, Advocates, Influencers? According to Connie, they [...]
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August 31, 2009
I attended the Engaging Times Summit hosted by Alterian last week to soak in what the pros, the big vendors and major brands, are saying about customer engagement. Here are 10 things I learned about engagement and customer loyalty. And what this may mean for my small nonprofit, SCORE Chicago. Customer Engagement Themes 1. Leading [...]
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