September 1, 2008
I am convinced that the really hard part, the critical part, of a success niche social network is a two-pronged marketing. Entrepreneurs come to me having spent thousands of dollars with developers and numerous hours designing their network. When I ask about marketing, they wave their hands and say “viral marketing,” or “I’ll worry about that [...]
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August 7, 2008
Where are social networks going? What’s the trend in revenue models for these sites? How does this affect those who want to start a niche social network? I just discovered Bernard Lunn’s provocative post “The Fork in the Road for Social Media,” thanks to my Seattle friend Robbin Block. Lunn is skeptical about the viability [...]
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