How can virtual currencies and virtual goods be revenue streams in a social network? In the excellent video Virtual Currency in One Hour, Second Life’s Chief Product Officer Tom Hale shares insights about the rationale for virtual currency and virtual goods. He also explains consumer behavior as it relates to virtual goods and describes the […]
Virtual Currency and Goods
What are examples of virtual goods and virtual currencies in social networking websites? This is the fourth in a four-part series on the topic. Earlier posts covered definitions of virtual currency and virtual goods and their expected revenues; purchase motivation; and business models. Virtual Gifts and Facebook Credits on Facebook Facebook Uses Credits to Increase […]
What are business models for taking advantage of revenue streams from virtual goods and virtual money? Click to learn about their use in social networks.
Learn how to generate virtual goods revenue. Discover three key reasons a user might purchase virtual goods using virtual currency in an online community.