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Facebook Still Figuring Out Business Model

July 5, 2009

Targeting and social recommendation. Those are Facebook’s working ideas for a business model. This from the Wall Street Journal in a quote in Facebook and the “Duke Nukem Forever” of Business Models. Consider this from Facebook’s Mark Zuckerberg in an interview with a German publication: “I don’t think social networks can be monetized in the [...]

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Facebook’s New Engagement Ads

July 5, 2009

  Reading “Facebook Tries to Woo Marketers” by Jessica Vascellaro in today’s Wall Street Journal, I was alerted to the fact that Facebook is now showing “engagement ads” after a user logs in. These ads encourage the user to act with a comment or RSVP. “Facebook charges more for the engagement ads than other display [...]

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