January 22, 2009
Today eMarketer reported in Ad Network Prices Take a Hit that ad network prices for small, medium and large websites have dropped, reflecting the condition of the overall economy. Percentage drops are 52%, 23% and 54% respectively from the previous year. The category of interest to this blog’s readers is “small.” But eMarketer defines “small” [...]
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May 16, 2008
Once launched, how much might a niche social networking site earn from advertisers? The purpose of this post is to give those developing financial forecasts and business plans for niche social networks some basis for projecting revenues. Since it takes lots of eyeballs to sell ads for flat fees, the prevalent advertising model for new [...]
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