Engagement in Private Communities

Steps Outside the Walled Garden: Linkedin Expands Features

November 5, 2008

I opened my email the other morning to learn that the social network Linkedin has enabled more external applications for members. Linkedin is no longer a walled garden.  I’ve discussed the divergent paths for social networks in an earlier post, Whither Social Networks?  Walled Garden or Public Utility Revenue Model? Linkedin No Longer a Walled [...]

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How To Start a Social Networking Website Part 10: Engagement

June 10, 2008

How do you get members of a social network to become active, to engage with your site? The pros tell us that you have to consider how different groups behave in your network, and tailor your strategies accordingly. You also need to decide what you want people to do when then first come to the [...]

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