Engagement

What I Learned about Customer Engagement and Loyalty at Alterian’s Engaging Times Summit

August 31, 2009

I attended the Engaging Times Summit hosted by Alterian last week to soak in what the pros, the big vendors and major brands, are saying about customer engagement. Here are 10 things I learned about engagement and customer loyalty.  And what this may mean for my small nonprofit, SCORE Chicago. Customer Engagement Themes 1.  Leading [...]

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Kick Start That Community: 9 Ways to Start To Grow Your Community or Social Network from Jeremiah Owyang

August 25, 2009

If you are starting or trying to grow an online community or social network, you need to know Jeremiah Owyang’s 9 activities to kick start a community. Owyang calls himself a “web strategist” and has just left Forrester Research.  He “strives to define and deliver user and community needs, business goals, and web technology to [...]

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Steps Outside the Walled Garden: Linkedin Expands Features

November 5, 2008

I opened my email the other morning to learn that the social network Linkedin has enabled more external applications for members. Linkedin is no longer a walled garden.  I’ve discussed the divergent paths for social networks in an earlier post, Whither Social Networks?  Walled Garden or Public Utility Revenue Model? Linkedin No Longer a Walled [...]

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