Engagement

How to Start a Social Networking Website Part 19: New and Returning Members

October 20, 2008

I posted a poll on this blog asking “What’s the biggest challenge in starting a social networking website?” In response, 48% said: “getting and keeping members.”  An article in Wired on the social network UrbanBaby highlights this business problem. UrbanBaby had build up quite a following, according to Clive Thompson’s “The Wrath of Moms.”  (Buy [...]

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How To Start a Social Networking Website Part 10: Engagement

June 10, 2008

How do you get members of a social network to become active, to engage with your site? The pros tell us that you have to consider how different groups behave in your network, and tailor your strategies accordingly. You also need to decide what you want people to do when then first come to the [...]

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