marketing to the social web

How To Start A Social Networking Website Part 6: Why People Join

May 25, 2008

Marketing to the Social Web: How Digital Customer Communities Build Your Business was my read on the plane ride back from hiking in Big Sur this week. I highly recommend the book (and the hikes). You’ll be hearing more about the ideas it sparked. In a section on recruiting members for your social network, author [...]

Read the full article →