motivation to purchase virtual goods

Virtual Goods in Social Networks — How Motivation to Purchase Works

December 14, 2009

Why do users spend virtual currency or real cash to buy virtual goods in social networks? Yesterday, my niece Jennifer offered me a “banana tree” in the online game Farmville, played on Facebook.  This tree is a virtual good.  She also asked me to give her a virtual gift in return.  Now why would I [...]

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