Social Networking

How to Set Up A Social Networking Website Part 15: LinkedIn’s Revenue Model

June 23, 2008

LinkedIn, a social networking website for business, has a new round of financing, according to Brad Stone in an article in last week’s New York Times. In the discussion, I found hints about the Linkedin revenue model of this niche site: Linkedin Revenue Model LinkedIn’s revenue sources are reported to be: Ad sales, about 1/4 [...]

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How To Start A Social Networking Website Part 6: Why People Join

May 25, 2008

Marketing to the Social Web: How Digital Customer Communities Build Your Business was my read on the plane ride back from hiking in Big Sur this week. I highly recommend the book (and the hikes). You’ll be hearing more about the ideas it sparked. In a section on recruiting members for your social network, author [...]

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How to Start a Social Networking Website Part 4: The Value Proposition

May 11, 2008

I whip up a social network for my own SCORE Chicago community using Ning, to practice what I am preaching. Now I find myself trying to sharply define and communicate its value to potential users and my organization. The purposes of the SCORE Chicago Community site, which has not yet been approved by SCORE Chicago, [...]

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