Social Networking

How to Start a Social Networking Website Part 1: Background, Manuals and Lists

April 25, 2008

So you want to start a social networking website for your niche? You need more than an online forum — you want to build a brand and revenue stream you can sell. You’ve done an informal survey of your friends and they can’t wait to join. It sounds so simple, but what’s involved? How do [...]

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To Social Networking Sites: Ad Model Slow

February 5, 2008

While the big guys like Microsoft and Yahoo argue, ad revenues are part of the buyout valuations. And today’s WSJ says (Social Sites don’t Deliver Big Ad Gains) ad revenues from social networking sites are disappointing. One problem is that social networking content is largely uncontrolled, and advertisers are leery of showing up next to [...]

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