What are examples of virtual goods and virtual currencies in social networking websites? This is the fourth in a four-part series on the topic. Earlier posts covered definitions of virtual currency and virtual goods and their expected revenues; purchase motivation; and business models. Virtual Gifts and Facebook Credits on Facebook Facebook Uses Credits to Increase […]
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What are business models for taking advantage of revenue streams from virtual goods and virtual money? Click to learn about their use in social networks.
Learn how to generate virtual goods revenue. Discover three key reasons a user might purchase virtual goods using virtual currency in an online community.
How do you measure community engagement in a social networking website? What metrics should you track? Erica just launched TheLegalBalance, a social network for Chicago women attorneys, and she asked me that question. The Online Community Report site of ForumOne is an authoritative source for online communities. Their 2009 survey data provides a list of metrics […]
Did you know there was a niche directory of social networking websites running on the virtually free Ning.com platform? (Update note: In 2010, Ning changed their pricing, and charges small sites $2.95 per month or $19,95 per year. Guess that’s almost free.) If you missed my earlier post, here’s how to create your own […]