Readers of this blog know I’m following online business models for social media and social networking websites.
Check out the recent post on Mashable by Jun Loayza, President of SocialMediaMarketing.com, on 5 Business Models for Social Media Startups
5 Business Models for Social Media
Those he lists are:
- Freemium (related posts on Freemium)
- Affiliate (related posts on Affiliate Marketing)
- Subscription (Delicious links on Subscription model)
- Virtual Goods (Delicious links on Virtual Goods)
- Advertising (related posts on the Ad Model)
His post has a brief definition and then links to several websites using each approach.
Most interesting are his brief interviews with owners of the websites using the various approaches. For example, he talks to Greg Rollett of Label 2, a membership website for musicians who want to learn marketing. He covers why the company chose the business model, how they launched, issues of pricing, and obstacles they faced.
What Do You Think of These Online Business Models?
Which online business model works best for what type of business? And what model is working for you? Please leave me a comment.
Check out this page of related posts on social network business models.