We’ve been watching Linkedin sources of revenue for some time to see what works for this highly successful social network.
New Linkedin Revenue Source: Recruiter Services
Recently the New York Times gave us a peek into a new revenue source in its story LinkedIn Wants to Make More Money From Job Recruiters. It states:
“The company is announcing an addition to its hiring solutions business called Talent Pipeline at a conference for 1,500 job recruiters and personnel executives in Las Vegas on Tuesday. Pipeline is an effort to centralize the way recruiters find, track and stay in touch with potential hires and promotions. The product is intended to be used with candidates internally and outside the company. Employees, the company says, can more easily find out about job openings for themselves or candidates they know.”
Historical Linkedin Sources of Revenue
Historically, Linkedin sources of revenue have been job ads, display and text ads, and paid memberships. Talent Pipeline adds another premium service for recruiters to the mix.
Linkedin sources of revenue are a model for other social networking websites. They don’t depend on display and text ads. They aren’t solely focused on memberships, and many members use the site for free. They aim premium services at high-volume users with specific requirements, and charge well for them.
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