LinkedIn’s focus on content has been in overdrive recently. They are moving to promote professional content and monetize with sponsored posts or native ads.
Peg Corwin‘s insight:
Excerpt: “Sponsored Updates, a pilot program that launched in January, is LinkedIn’s latest foray into monetizing the content marketing engine it has built. Much like Facebook and Twitter’s programs for paid content amplification, LinkedIn’s Sponsored Updates allow companies to promote content assets to a targeted user base, at scale.” With banner ads dropping in price and effectiveness, there is a clear move to sponsored content. also called native ads. For better or worse.
See details on Linkedin’s sponsored content and native ads at marketingland.com
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Read about the Linkedin Business Model and the Social Network ad model
