An indoor cycling gym, Cyc, is the first brand to target college students specifically.
Peg Corwin‘s insight:
Cyc Fitness is a fitness chain plus social:
“Turn your active social life into a social active life. With integrated apps, an active online community and fun special events, getting involved with a like-minded, healthy community is easy.”
See details on this fitness social network on www.nytimes.com
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