Does anyone actually try to use infographics? Mashable shares Online MBA’s infographic on the social network demographics of big social networks in 2012. If you click the foregoing link, you’ll see that it’s colorful and big, yes. But can you interpret its data?
The Biggest Demographic
I struggle to make marketing sense of the social network demographics in the above table, trying to determine the biggest group of users in each of the categories, by network. More of Facebook’s users are over 45 than any other group? Twitter has the lowest income demographic, lower than Pinterest? Why, exactly, is the internet obsessed with infographics?
More on Social Networks
Apart from the social network demographics of big networks, might you be interested in niche social networks?