What is the trick to furthering community participation? What makes people want to participate in community activities? See research summarized below: “Intrinsic Needs “feel good” #1 Social Connection #2 Shared Community Values/Culture #6 Appeal to Hobbies/Interests #7 Make a Difference/Support Cause Extrinsic Needs “look good” #3 Expression/Creativity/Venting #4 Influence and Proximity w/ Key Decision Makers #9 […]
Social Network Engagement
What are online communities and for what goals can they be used? An in-depth introduction to online and social communities. See the full post at www.socialmarketingforum.net Peg Corwin‘s insight: Community Classification Excerpt “Scale: from your personal communities and communities of blog readers to larger online customer communities, member groups and branded communities. Scope: from exchanging thoughts […]
WARNING: The following post is huge – you’re going to learn so much about how you can improve engagement with readers on your own site right from the experts, I challenge you to finish reading this in one sitting. See full on visitor engagement online at this link bloggingwizard.com Peg Corwin‘s insight: Numerous ideas and tips to […]
Meaningful social interaction in niche social networks make they attractive to users and businesses, according to the Mashable blogger Tom Cortese. This possibility for engagement draws users and makes them a potentially viable business for entrepreneurs. Trying to create a social network to compete with Facebook, Google+ or Twitter was probably a pipe dream, anyway. Meaningful […]
Learn about community engagement best practices for social networks and online communities, both in 2009 and 2010. See eMarketer survey results.
I attended the Engaging Times Summit hosted by Alterian last week to soak in what the pros, the big vendors and major brands, are saying about customer engagement. Here are 10 things I learned about engagement and customer loyalty. And what this may mean for my small nonprofit, SCORE Chicago. Customer Engagement Themes 1. Leading […]